Plan for next season

Strawberry

Premium fruit crop with exceptional market value. Can generate over KSh 300,000 per season on 1/8 acre with proper management.

Growth Duration
60-90 days from planting to harvest
Difficulty
advanced
Market Trend
strongly rising
Main Challenge
Gray Mold (Botrytis cinerea)

Growing Requirements

climate

  • Cool highland conditions preferred
  • Temperature: 15-25°C
  • Altitude: 1800-2500m above sea level
  • Protection from extreme heat

Task Timeline

Total cycle duration: 60-90 days from planting to harvest

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Investment & Returns

Costs Breakdown

CategoryAmount (KSh)
Certified Planting Material
Per acre
80,000
Land & Bed Preparation
Per acre
40,000
Irrigation System
Per acre
100,000
Mulching Materials
Per acre
25,000
Fertilizers & Chemicals
Per acre per year
60,000
Labor
Per acre per year
120,000
Total Estimated Cost425,000

* Costs may vary based on location, season, and market conditions.

Expected Returns

Yield

6-8 tons per acre per season

Price Range

KSh 400 - 800

Market trend:stable

Seasonality

Two seasons per year, premium prices during off-season

Common Challenges

Gray Mold (Botrytis cinerea)

very high severity

Most serious disease causing fruit rot and blossom blight. Thrives in humid conditions and can cause 50%+ losses.

SOLUTIONS

  • Improve air circulation through proper spacing
  • Drip irrigation to avoid leaf wetness
  • Fungicide rotation (Captan, Switch, Pristine)
  • Remove infected plant material
  • Reduce humidity in protected cultivation

Anthracnose Fruit Rot

high severity

Fungal disease causing dark spots on fruits, especially during warm, wet weather. Can cause significant post-harvest losses.

SOLUTIONS

  • Apply preventive fungicides (Captan, Pristine, Cabrio)
  • Avoid overhead irrigation
  • Harvest at proper maturity
  • Proper post-harvest handling
  • Resistant varieties where available

Verticillium Root Rot

high severity

Soil-borne fungal disease causing wilting, stunted growth, and plant death.

SOLUTIONS

  • Use certified disease-free planting material
  • Soil fumigation before planting
  • Crop rotation
  • Avoid waterlogged conditions
  • Remove infected plants

Aphids and Spider Mites

medium severity

Insect pests causing leaf damage and transmitting viruses. Reduce fruit quality and plant vigor.

SOLUTIONS

  • Regular monitoring and early intervention
  • Insecticide application (Malathion, Dimethoate)
  • Biological control agents
  • Maintain field hygiene
  • Avoid over-fertilization with nitrogen

Market Information

Potential Buyers

  • Premium Supermarkets

    Price: KSh 500-800 per kg

    Requirements: Fresh, unblemished fruits, Proper cold chain, Attractive packaging, Consistent quality

  • Hotels & Restaurants

    Price: KSh 400-600 per kg

    Requirements: High quality, Consistent supply, Proper sizing, Good appearance

  • Export Markets

    Price: KSh 600-1000 per kg

    Requirements: KEPHIS certification, Premium quality, Cold chain compliance, Proper packaging

  • Food Processing

    Price: KSh 300-500 per kg

    Requirements: Bulk quantities, Lower grade acceptable, Consistent supply

Value Addition Opportunities

  • Frozen Strawberries

    Potential Return: 300-500% markup

    Investment: High

  • Strawberry Jam & Preserves

    Potential Return: 400-600% markup

    Investment: Medium

  • Strawberry Juice & Smoothies

    Potential Return: 300-400% markup

    Investment: Medium

Plan Your Strawberry Project

Transform your knowledge into action with these practical next steps

Step 1: Assess Resources

Evaluate your land, water access, initial capital, and labor availability before starting your strawberry farm.

Step 2: Create Business Plan

Develop a detailed plan covering costs, expected returns, market strategy, and risk management for your strawberry farm.

Step 3: Implementation Timeline

Create a schedule for land preparation, planting, maintenance, and harvesting to align with optimal growing seasons.

Unlock Your Farm's Potential

Take the next step. Get expert guidance tailored to your specific needs and goals for growing Strawberry.

High-value herb
KSh 1.4M+ annual potential
Start earning in ~60-90 days from planting to harvest